Advertising Product photography
Experimenting with light with my saxophone
The tulip was supposed to be black, but impossible to find ...
The light flares are not Photoshop, nor a filter, but a special 'penlight point technique' that I had developed from scratch in early Nineties
Skillets line photo for catalogue, all 4x5 inches work
Different shapes, lines, for a main product catalogue cover and product lines.
Guardini pans, Torino Italy
Regalvini wine - image taken inside the 'Museo Contadino' in Piemonte, Italy
Italian craftmanship decorative product line and decoration handmade bust statue
Catalogue work is usually boring.
But if you tackle it as a challenge, it can be real fun
Advertising page and Catalogue cover, work of atmosphere
The Critelli company, Fairfield California, USA, Italian ideas that make it good abroad, and the usual bottles and presents flou Christmas atmosphere
Some nice salami and yummy specialties: Salumificio Bertoletti, Graffignana (Lodi) Italy
Test for the 'new technologies', creating light out of nothing
Carnival masks done by a Venetian craftsman - all digital photo + enhancement
I also had easy assignments to do in my life as an Advertising Photographer.
And one thing that has always made my day was color. How to render it at its best, how to express shapes and emotions
Tools for your kitchen from Vietnam, Korea, China, whatever. Late 1980, more or less
Fancy small catalogue work for a craftsmanship jewels maker
Classy necklace with gold, gold earrings are enhanced by the matte background, light and background choices the real challenge
A zemi was a deity or ancestral spirit, and a sculptural object housing the spirit, among the Taíno people of the Caribbean
Unique idol of the pre-Colombian era, made in cotton around a skeleton, spooky and very valuable.
He's sitting on one of my expensive Hasselblad lenses, just the right height to make it comfortable
Catalogue images, usually taken with the 4x5 view camera
Special aluminum paper for cookies, ice-cream, printed in rich eleven colors and one of the old joystick technology application
Plastic Oscar I won for the 8mm movie 'The Barboon' I was acting in + doing. Plastic, ok?
Two lines of Christmas cakes, for two different marketing segments
I usually ended up having panettone to eat for a couple years, and it was still good.
Panettoni La Torinese, Torino, Italy