Advertising Food & Wine photography
Bottle group shot. Difficult thing is showing the right transparency in all bottles
Panettone products for catalogue: La Torinese, Torino, Italy
As much as the product was made the last minute for my pictures, looks were enhanced with pins and glue ...
Some nice salami and yummy specialties: Salumificio Bertoletti, Graffignana (Lodi) Italy
Product line photo for the Scanavino wine company, somewhere around Alba (CN), Italy
Casa dei Cappelletti, Venaria (TO), Italy: product sheet photo composition
It would be nice to have a food stylist in the studio, but it is usually not the case mainly for budget reasons.
So the photographer has to improvise, making sure the food doesn't stay out too much under the hot lamps, but there is a reward at the end: eat everything.
I used to make parties to to get rid of all the 'left over' food products
The cake was freshly made and the cream ... real cream as in the best Italian tradition
Salami product line shot on location. Portalupi Salumi, Guardabosone (VC), Italy
My photo studio had to be re-created on location, in this case.
All in one of the cold rooms in the Portalupi company.
But the advantage of having all the necessary products - and labels - and competent people to help and judge results, right at hand, compensated the stress of having to work in the cold room for many (too many!) hours a day
Regalvini wine - image taken inside the 'Museo Contadino' in Piemonte, Italy
Salami been cured, usual documentation work on location
Christmas gift box, and Spumante/Champagne atmosphere
Lavatelli Christmas boxes catalogue cover - Perlino 'Asti Spumante' advertising campaign
Studio shot, localized flou filter to give 'vintage' atmosphere