Advertising Corporate photography
Cover images of products with in-camera superimposed glowing logos, no digital tricks
Floating mechanical objects, and the industrial fans were quite big and heavy
Some 200 meters of paper-making machinery, I had to provide the extra illumination
Broken egg picture for an accident prevention products company
The 'egg that breaks' may seem a simple picture to take, but it was not, especially without the computer retouching!
There was only 2 milliseconds from the 'broken' to the 'splattered' egg look, and we're talking late Eighties technlogy here.
I ended up having a rotten-egg-smelly-studio for a couple weeks
Mixup of new and old technologies. The computer eroding power from the manual design
Product cover for locks producer Product Catalogue
The locks are really floating, sort of.
They are supported in a very unsteady balance, no way I could fix anything with retouching or post-production, needed to be clean and ready for print from the camera.
I did a few of these sets at the time, for different lines of product, including a 'Flying Safe'
Should have a slide of it somewhere in one of my 'works of the past' boxes
Working with steel, no prepared composition, looking around in the workshop ... digital!
Catalogue covers: Spring and Easter are coming, let's enjoy them
Images convey the idea of Easter, product and sensations. Logos will do the rest
Fantasy table-top compositions for catalogue covers
All in-camera compositions, creating a world and a story from mechanical parts
11 colors on plastic and aluminum foil for this ice cream, cookies, candies packaging maker
Prunotto wines, Alba - Italy. Catalogue page and product picture
Hard work was to take pictures where there was no existing light, and there was no space where to place camera and lighting equipment
Leikam factory: airview of quite a paper production plant in Austria
Conditioning air equipment for salami processing
Getting the right lights was the usual challenge, and also the narrow complicated wet environment too ...
Photo posterizations for a Bank Yearly Prospect
All darkroom process here ...
Industrial ice-cream sticks + background for a Food Products Catalogue
Ice-cream is really in the air, under hot lamps, melting fast ...
No Photoshop involved, of course